Steph Lauren Ferguson is a writer
at heart and a strategist by trade, driving digital performance through storytelling for a measurable impact.
I create content that’s intentional, cohesive and built to perform — because vibes are great, but they’re not a strategy.
Building content strategy on data and bringing it to life through storytelling is what I genuinely love. With 13+ years of experience across content, SEO, social media and website content management systems, all things digital are both my day job and my comfort zone.
Hi, I’m Steph.
What I Do
Digital Communications Manager
RDG Planning & Design
Lead RDG Planning & Design’s digital communications strategy, elevating the firm’s visibility, consistency and performance across web and shared media channelsOwn website management and maintenance for rdgusa.com, including content governance, page structure, regular updates, performance optimization and quality controlDirect website content strategy and information architecture, ensuring content taxonomy, tagging and page hierarchy support usability, SEO and business goalsProvide strategic oversight for search engine optimization (SEO), including keyword strategy, on-page optimization, technical SEO considerations and alignment with owned mediaGuide UX/UI improvements for the website, collaborating with external designers and developers to enhance usability, accessibility and overall user experienceSupport owned media content creation by developing and editing web news, blog posts and other digital communications that align with brand messaging and strategic goalsDevelop and execute social media strategy, including content planning, platform management, publishing and performance reporting across shared media channelsAnalyze and report on digital performance metrics, translating data into actionable insights and strategic recommendationsCollaborate cross-functionally to align digital communications, design and content efforts with RDG’s broader marketing and business objectives
July 2021 — Present
Content Strategist
Spinutech, LLC.
July 2019 — October 2021
Wrote compelling copy across a variety of digital channels and industries in the form of blog posts, web copy, social media posts, and creative advertising copy.Executed multiple concurrent projects, ensuring that quality was never compromised.Responded positively to feedback from clients and internal team members.Maintained a holistic view of a brand and all its touchpoints, creating larger strategic campaigns and platforms that made an impact on a brand’s business.Used available metrics and analytics to inform content creation and shared insights and recommendations to improve and optimize content.Stayed on top of trends in business and industry monitoring, as well as outside resources.
Digital Marketing Analyst
EveryStep
August 2016 — February 2019
Led web, social, email, SEO and digital advertising strategyCreated and managed high-quality written, visual and video contentMaintained websites, online listings and Google Business profilesMonitored online reputation and audience engagementAnalyzed performance using Google Analytics and quarterly dashboardsCoordinated with media relations, vendors, and subject matter experts
Education
Iowa State University — Ames, Iowa
Culinary Science — Bachelor of Science (B.S.)
Journalism and Mass Communications — Double MajorLiscenses & Certifications
Professional Certified Marketer Digital Marketing
2022
American Marketing Association
Certified Digital Marketing Professional
2022
Digital Marketing Institute
Leadership & Influencing
2021
Dale Carnegie Training
Piloting AI Certification
2024
Marketing AI Institute
Volunteering & Board Service
Communications & Outreach, Co-Chair — Iowa Women in Architecture, 2023-2025
Strategy & Communications Director — AIGA Iowa, 2017-2019
Marketing Vice Chair — Young Nonprofit Professionals Network DSM, 2017-2018
Paws on the Pavement Volunteer — Animal Rescue League, 2014