My Work & Past Projects
Created and refined patient-focused website content as part of a full redesign for a regional, multi-specialty medical clinic.
Wrote and edited site content in collaboration with designers and developers
Aligned content with UX, information architecture and patient needs
Improved clarity and consistency across service-line and patient-facing pages
Wrote and distributed earned media content for the world’s largest pork-specific event, supporting visibility and consistent messaging for a global, industry-focused audience.
Led ongoing, content-first digital strategy for a national storage brand, balancing customer education, conversion and performance.
Developed content strategy across product landing pages, size guides, help center content and social media
Wrote and optimized copy informed by user intent and search behavior
Ensured scalable, consistent content across multiple digital touchpoints
Developed long-form, evergreen content as part of a national windows & doors brand website redesign, supporting improved discoverability, usability and brand authority.
Created long-form educational content for the redesigned Ideas section of the website
Conducted competitive research to identify content gaps and topic opportunities
Developed content informed by SEO keyword strategy, search intent, and user needs
Collaborated within a redesign environment to ensure content aligned with site structure and UX
Built a scalable, evergreen content foundation focused on long-term organic performance
Led the evolution of a data-driven digital and social media strategy, shifting to scalable, benchmark-based performance across priority platforms.
Drove audience growth across core social channels, increasing total followers by up to 94% on LinkedIn, 60% on Instagram, and 40% on Facebook between 2021 and 2025.Optimized platform-specific content strategies to balance reach, engagement quality and audience relevance.Established more sophisticated performance measurement by transitioning from total engagement counts to industry-standard engagement rate benchmarks, enabling clearer insights and more informed decision-making.Ensured consistent, high-quality brand presence across social platforms while scaling audiences and maintaining competitive engagement rates.
Collaborated on the strategic redesign of an architectural firm’s website, repositioning it as a user-centered, storytelling-driven platform that reflects expertise and brand values.
Led discovery and digital strategy in partnership with an external design agency, driving stakeholder interviews, content audits and precedent research to pinpoint usability, mobile and navigation challenges.Converted research insights into clear strategic priorities, streamlining user journeys and aligning site structure with audience needs and business objectives.Rebuilt content taxonomy to simplify navigation, reduce friction and surface the firm's interdisciplinary expertise more clearly.Refined the site’s narrative and storytelling to strengthen brand positioning and deliver a more intuitive, engaging experience for clients, partners and future team members.
Implemented a content strategy to elevate the firm’s digital presence by clarifying brand storytelling, improving content discoverability and driving measurable gains in engagement, search performance and business impact within the first year.
Increased overall user engagement by 35.9%, with visitors spending more time interacting with content due to clearer storytelling, improved navigation and a more intentional content hierarchy.Strengthened mobile content performance, growing mobile usage from 29.7% to 33% and reduced bounce rate from 53.85% to 42.46%.Significantly improved SEO outcomes by refining content structure, taxonomy and on-page clarity: 185.12% increase in mobile impressions, 54.58% increase in total clicksImproved average search position from 29.6 to 15.3Drove sustained traffic growth through content-led optimization, including a 33.13% increase in organic search traffic and a 47.33% increase in social traffic.Generated measurable business and talent outcomes, with new business inquiries directly attributed to website content and multiple new hires citing the website as a key factor in their decision to engage with the firm.